Friday, 6 September 2013

Secondary audience research

I have researched films of my chosen genre which is horror. I now need to establish an age restriction for my film and decide what the favoured gender is based on general age restrictions for films of this genre and which gender has found these kinds of films more enjoyable in the past.

PARANORMAL ACTIVITY.

4-6 years - 0%          Male - 51%
7-11 years - 0%        Female - 49%
12-14 yers - 0%
15-24 years - 69%
25-34 years - 23%
35-44 years - 6%
45+ years - 2%

Based on the statistics it is obvious that anybody under the age of 15 was not taken into account as the age rating for the film is 15. The most popular age was between 15 and 24 which was to be expected due to the nature of the film. This age range, in my opinion, have the most enthusiasm about horror films because of the excitement people this age seek. Horror films provide people with the ability to scare themselves half to death, but also laugh about it. As the age range moves up to 25-34, the percentage of people viewing the film lowers, I think this is due to a higher level of majurity in this age group. These people are less likely to enjoy the film because they are less susceptable to the storys in the films. The gender percentages for this film are fairly balanced for this film which I think is quite normal considering scary films are often chosen to go and see as a couple and therefor the balance would be automatic.

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