Primary audience research

After creating a questionnaire and handing it out to 20 people ranging from the age of 14-50, male and female, these were my answers:

1. Do you enjoy watching horror films?

17/20 people said yes.

2. What would you like to see in a horror film trailer?

Most people said they would like to see 'things popping up to give you a shock'.

3. What would you like a horror film to be about?

14/20 people said they would like it to be about 'possession/excorisms'.

4. What kind of characters would you expect to see?

15/20 people said 'a family'.

5. What kind of settings would you expect to see?

17/20 people said a haunted house

6. What characters do you think should survive in the end?

11 people said the antagonist, 4 people said the protagonist, and 5 people said the dog.

7. How many jumpy parts would you expect to see in a trailer?

20/20 people said 4

8. What would you expect to see on a poster for a horror film?

12 people said a creepy looking house

9. What kind of sounds would you expect to hear?

16 people said 'demonic sounds', 'loud bangs', and 'screams'.